Whisky Makers Unite for Taiwan Sales Drive

Summary


WHYTE & Mackay has signed a deal with rival whisky maker Burn Stewart Distillers (BSD) to market its single malts in Taiwan, following a "major increase" in demand for Scotch on the island.

Whisky accounts for three-quarters of spirits sales in Taiwan and the two firms are aiming to grab a bigger slice of the market. The Dalmore and Jura will now be promoted alongside BSD's own Bunnahabhain, Deanston and Tobermory single malts.

See the full content of this document

Extract


Whisky Makers Unite for Taiwan Sales Drive

Scottish Leader - one of BSD's bl...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United Kingdom

Explore vLex

For Professionals

For Partners

Company