Setanta Plans Gbp 1m Publicity Blitz to Meet Goal of Netting 100,000 Subscribers

Scotland on Sunday › June 07, 2004

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Summary

SETANTA Sport will spend GBP 1m on a television, radio and newspaper advertising blitz to meet its target of signing up 100,000 subscribers for live Bank of Scotland Premierleague football next season.

The Dublin pay-per-view satellite broadcaster - which has signed a GBP 35m four-year deal to broadcast 38 SPL matches each season - began advertising its SPL Live service in newspapers yesterday.

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Extract

Setanta Plans Gbp 1m Publicity Blitz to Meet Goal of Netting 100,000 Subscribers

A radio campaign will begin later this month, and a television campaign will follow. Setanta also plans to deliver 1.5 million leaflets to Scottish home...

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